{"id":"rPH5XWtUPhRD","version":1,"url":"https://site.layaneferreira.com.br/","finalUrl":"https://site.layaneferreira.com.br/","domain":"site.layaneferreira.com.br","createdAt":"2026-11-05T22:19:36.751Z","durationMs":2238,"score":74,"grade":"B-","categories":[{"id":"onpage","name":"On-page SEO","score":63,"grade":"C","counts":{"pass":8,"warn":6,"fail":2,"info":3}},{"id":"performance","name":"Performance","score":76,"grade":"B","counts":{"pass":9,"warn":3,"fail":2,"info":1}},{"id":"usability","name":"Usability","score":89,"grade":"A-","counts":{"pass":8,"warn":3,"fail":0,"info":1}},{"id":"security","name":"Security","score":65,"grade":"C+","counts":{"pass":5,"warn":1,"fail":3,"info":1}},{"id":"links","name":"Links","score":91,"grade":"A","counts":{"pass":3,"warn":1,"fail":0,"info":0}},{"id":"social","name":"Social","score":75,"grade":"B","counts":{"pass":2,"warn":2,"fail":0,"info":1}},{"id":"ai","name":"AI search","score":79,"grade":"B","counts":{"pass":3,"warn":4,"fail":0,"info":0}}],"checks":[{"category":"onpage","id":"title","title":"Title tag","weight":3,"priority":"high","status":"warn","summary":"The page has 2 title tags.","recommendation":"Keep a single <title> in the <head>; search engines may pick the wrong one.","details":[{"kind":"code","text":"Layane Ferreira • Rede e Remarketing"}]},{"category":"onpage","id":"meta-description","title":"Meta description","weight":3,"priority":"high","status":"warn","summary":"The meta description is short: 21 characters.","recommendation":"Aim for 120–160 characters so Google has enough to show under your title.","details":[{"kind":"code","text":"Marketing Remarketing"}]},{"category":"onpage","id":"serp-preview","title":"Search result preview","status":"info","weight":0,"priority":"low","summary":"How the page could appear in Google search results.","details":[{"kind":"serp","title":"Layane Ferreira • Rede e Remarketing","url":"site.layaneferreira.com.br","description":"Marketing Remarketing"}]},{"category":"onpage","id":"h1","title":"H1 heading","weight":3,"priority":"high","status":"fail","summary":"The page has no H1 heading.","recommendation":"Add one H1 that states the topic of the page. 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It helps search engines serve the page to the right audience and screen readers pronounce it correctly."},{"category":"onpage","id":"hreflang","title":"Hreflang tags","priority":"low","status":"info","weight":0,"summary":"No hreflang tags. You only need them if the site has versions in several languages or regions."},{"category":"onpage","id":"analytics","title":"Analytics","weight":1,"priority":"low","status":"pass","summary":"The page uses Cloudflare Web Analytics."},{"category":"onpage","id":"friendly-url","title":"Readable URL","weight":0.5,"priority":"low","status":"pass","summary":"The URL is short and readable."},{"category":"onpage","id":"doctype","title":"Doctype and encoding","weight":0.5,"priority":"low","status":"pass","summary":"The page declares an HTML5 doctype and its encoding."},{"category":"onpage","id":"local","title":"Local SEO signals","status":"info","weight":0,"priority":"low","summary":"Only matters for businesses with a physical location or service area.","details":[{"kind":"kv","items":[["Phone links","None"],["Address on page","No"],["LocalBusiness schema","No"]]}]},{"category":"links","id":"broken-links","title":"Broken links","weight":3,"priority":"high","status":"pass","summary":"We checked 9 links and none are broken."},{"category":"links","id":"link-count","title":"Links on the page","weight":1,"priority":"medium","status":"warn","summary":"The page doesn't link to any other page on the site.","recommendation":"Link to related pages. 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Google shows it next to your result, and it helps people find your tab."},{"category":"usability","id":"apple-touch-icon","title":"Apple touch icon","weight":0.5,"priority":"low","status":"warn","summary":"The site has no apple-touch-icon.","recommendation":"Add <link rel=\"apple-touch-icon\" href=\"/apple-touch-icon.png\"> with a 180×180 PNG. iPhones use it for home screen shortcuts and iMessage shows it next to shared links."},{"category":"usability","id":"web-manifest","title":"Web app manifest","weight":0,"priority":"low","status":"info","summary":"The site doesn't link a web app manifest.","recommendation":"Optional: a manifest.webmanifest with a name and 192×192 and 512×512 icons lets Android show your icon when people add the site to their home screen."},{"category":"usability","id":"theme-color","title":"Theme color","weight":0.5,"priority":"low","status":"warn","summary":"The page has no theme-color.","recommendation":"Add <meta name=\"theme-color\" content=\"#…\"> in your brand color. Mobile browsers tint their toolbar with it and Discord uses it for link embeds."},{"category":"usability","id":"font-size","title":"Legible font sizes","weight":0.5,"priority":"low","status":"pass","summary":"No text is set smaller than 12px inline."},{"category":"usability","id":"iframes","title":"Iframes","weight":0.5,"priority":"low","status":"pass","summary":"The page doesn't use iframes."},{"category":"usability","id":"plugins","title":"Legacy plugins","weight":1,"priority":"low","status":"pass","summary":"The page doesn't rely on Flash or Java."},{"category":"usability","id":"email-privacy","title":"Email addresses","weight":0.5,"priority":"low","status":"pass","summary":"No email addresses are exposed in plain text."},{"category":"usability","id":"deprecated-html","title":"Deprecated HTML","weight":0.5,"priority":"low","status":"pass","summary":"The page doesn't use deprecated HTML tags."},{"category":"usability","id":"inline-styles","title":"Inline styles","weight":0.5,"priority":"low","status":"pass","summary":"Only 9 elements use inline styles."},{"category":"performance","id":"web-vitals","title":"Core Web Vitals","priority":"high","status":"info","weight":0,"summary":"Turn on PageSpeed Insights in Settings to measure Core Web Vitals in a real browser."},{"category":"performance","id":"response-time","title":"Server response time","weight":2,"priority":"high","status":"pass","summary":"The server took 458 ms to start sending the page."},{"category":"performance","id":"load-time","title":"Download time","weight":1.5,"priority":"medium","status":"pass","summary":"The page and its files downloaded in about 1.8 s.","details":[{"kind":"list","items":["Measured from the OpenSEO server without running JavaScript. Turn on PageSpeed Insights in Settings for real browser timings."]}]},{"category":"performance","id":"page-size","title":"Page size","weight":2,"priority":"medium","status":"warn","summary":"The page weighs 3.0 MB.","recommendation":"Keep pages under 2 MB. 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Both are often 30–50% smaller than JPEG.","details":[{"kind":"metrics","items":[{"label":"Images","value":"12"},{"label":"Total","value":"3.0 MB"},{"label":"WebP, AVIF or SVG","value":"0"}]},{"kind":"table","columns":["Image","Size","Type"],"rows":[["photo1-cut.png","1.5 MB","png"],["logo-quero-v2.png","419 KB","png"],["logo-gruporeal-final.png","238 KB","png"],["photo2.jpg","307 KB","jpeg"]]}]},{"category":"performance","id":"caching","title":"Browser caching","weight":1,"priority":"medium","status":"fail","summary":"0% of files are cached for a week or more.","recommendation":"Send Cache-Control: max-age=31536000, immutable for versioned files, so repeat visitors load them from disk.","details":[{"kind":"table","columns":["File","Cache-Control"],"rows":[["css2","private, max-age=86400, stale-while-revalidate=604800"],["vce701823e78c4301a35b7e07294d87301792088814092","public, max-age=86400"],["photo1-cut.png","no-store"],["logo-luzon.png","no-store"],["logo-quero-v2.png","no-store"],["logo-flash-v2.png","no-store"],["logo-botelho.png","no-store"],["logo-gruporeal-final.png","no-store"],["clientshot-asintech.jpg","no-store"],["clientshot-luzon.jpg","no-store"],["clientshot-quero.jpg","no-store"],["clientshot-flash.jpg","no-store"],["clientshot-prefeitura.jpg","no-store"],["photo2.jpg","no-store"]]}]},{"category":"performance","id":"minification","title":"Minified JavaScript and CSS","weight":1,"priority":"medium","status":"pass","summary":"Scripts and stylesheets look minified."},{"category":"performance","id":"render-blocking","title":"Render-blocking files","weight":1,"priority":"medium","status":"pass","summary":"Nothing blocks the page from rendering."},{"category":"performance","id":"redirects","title":"Redirects","weight":1,"priority":"medium","status":"pass","summary":"The page loads without redirects."},{"category":"performance","id":"image-dimensions","title":"Image dimensions","weight":0.5,"priority":"low","status":"warn","summary":"15 images have no width and height.","recommendation":"Set width and height on images so the browser reserves space and the layout doesn't jump (Cumulative Layout Shift).","details":[{"kind":"list","items":["https://site.layaneferreira.com.br/photo1-cut.png","https://site.layaneferreira.com.br/logo-luzon.png","https://site.layaneferreira.com.br/logo-quero-v2.png","https://site.layaneferreira.com.br/logo-flash-v2.png","https://site.layaneferreira.com.br/logo-botelho.png","https://site.layaneferreira.com.br/logo-gruporeal-final.png","https://site.layaneferreira.com.br/photo1-cut.png","https://site.layaneferreira.com.br/clientshot-asintech.jpg","https://site.layaneferreira.com.br/clientshot-luzon.jpg","https://site.layaneferreira.com.br/clientshot-quero.jpg","https://site.layaneferreira.com.br/logo-botelho.png","https://site.layaneferreira.com.br/clientshot-flash.jpg","https://site.layaneferreira.com.br/clientshot-prefeitura.jpg","https://site.layaneferreira.com.br/logo-gruporeal-final.png","https://site.layaneferreira.com.br/photo2.jpg"]}]},{"category":"performance","id":"lazy-loading","title":"Lazy-loaded images","weight":0.5,"priority":"low","status":"warn","summary":"None of the 15 images are lazy-loaded.","recommendation":"Add loading=\"lazy\" to images below the first screen so they load only when needed."},{"category":"performance","id":"dom-size","title":"DOM size","weight":0.5,"priority":"low","status":"pass","summary":"The page has 208 elements."},{"category":"social","id":"open-graph","title":"Open Graph tags","weight":2,"priority":"medium","status":"pass","summary":"Title, description and image are set; og:site_name is missing.","details":[{"kind":"kv","items":[["og:title","Layane Ferreira • Análise de Remarketing"],["og:description","Tráfego pago para crédito, Gestão digital de negócios físicos, Estratégia para sua marca"],["og:image","https://site.layaneferreira.com.br/__kernel/og/54f13ee5-a317-4d66-a812-ebad8e7fc4b2.png"],["og:url","https://site.layaneferreira.com.br/"],["og:type","website"],["og:site_name","Missing"]]}]},{"category":"social","id":"og-image","title":"Share image","weight":2,"priority":"medium","status":"warn","summary":"The share image is 470×481: it shows as a small thumbnail on Facebook and Slack; its shape will be cropped to about 1.91:1.","recommendation":"Use a 1200×630 image (1.91:1) and an absolute https:// URL.","details":[{"kind":"kv","items":[["og:image","https://site.layaneferreira.com.br/__kernel/og/54f13ee5-a317-4d66-a812-ebad8e7fc4b2.png"],["Loads","Yes"],["Size","470×481"],["Format","PNG"],["File size","26 KB"],["og:image:alt","Layane Ferreira Logo"],["Declared size","Not declared"]]}]},{"category":"social","id":"twitter-card","title":"X (Twitter) card","weight":1,"priority":"low","status":"warn","summary":"The page has no twitter:card tag, so X shows a small card.","recommendation":"Add <meta name=\"twitter:card\" content=\"summary_large_image\">. X reads the title and image from Open Graph if the twitter: ones are missing.","details":[{"kind":"kv","items":[["twitter:card","Not set (falls back to Open Graph)"],["twitter:title","Not set (falls back to Open Graph)"],["twitter:description","Not set (falls back to Open Graph)"],["twitter:image","Not set (falls back to Open Graph)"],["twitter:site","Not set (falls back to Open Graph)"]]}]},{"category":"social","id":"social-profiles","title":"Social profiles","weight":1,"priority":"low","status":"pass","summary":"The page links to 1 social profile.","details":[{"kind":"list","items":["Instagram: https://instagram.com/layanefer"]}]},{"category":"social","id":"ad-pixels","title":"Ad pixels","status":"info","weight":0,"priority":"low","summary":"No advertising pixels found. Add one if you run social or search ads and want to measure them."},{"category":"security","id":"https","title":"HTTPS","weight":3,"priority":"high","status":"pass","summary":"The page is served over HTTPS."},{"category":"security","id":"https-redirect","title":"HTTP redirects to HTTPS","weight":2,"priority":"high","status":"fail","summary":"The http:// version of the page does not redirect to https://.","recommendation":"Add a permanent (301) redirect from HTTP to HTTPS so there is one secure version of every page.","details":[{"kind":"code","text":"http://site.layaneferreira.com.br/"}]},{"category":"security","id":"ssl-certificate","title":"SSL certificate","weight":2,"priority":"high","status":"pass","summary":"The certificate is valid for another 89 days.","details":[{"kind":"kv","items":[["Issued by","SSL Corporation"],["Issued to","site.layaneferreira.com.br"],["Valid until","Wed Feb 03 2027"],["Days left","89"],["Protocol","TLSv1.3"]]}]},{"category":"security","id":"mixed-content","title":"Mixed content","weight":2,"priority":"high","status":"pass","summary":"Everything on the page loads over HTTPS."},{"category":"security","id":"hsts","title":"HSTS","weight":1,"priority":"medium","status":"warn","summary":"The site does not send a Strict-Transport-Security header.","recommendation":"Send Strict-Transport-Security: max-age=31536000; includeSubDomains so browsers always use HTTPS."},{"category":"security","id":"security-headers","title":"Security headers","weight":1,"priority":"medium","status":"fail","summary":"The site sends 1 of 5 recommended security headers.","recommendation":"Add the missing headers at your server or CDN. 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It is an emerging convention, not a ranking factor."},{"category":"ai","id":"freshness","title":"Dates","weight":0.5,"priority":"low","status":"warn","summary":"The page doesn't say when it was published or updated.","recommendation":"Show and mark up publish and update dates (datePublished, dateModified). 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