28 things to improve. Start with the 5 high-priority issues below.
What search engines read: titles, headings, content and markup.
How to fixKeep a single <title> in the <head>; search engines may pick the wrong one.
Layane Ferreira • Rede e Remarketing
How to fixAim for 120–160 characters so Google has enough to show under your title.
Marketing Remarketing
How to fixAdd one H1 that states the topic of the page. It is the strongest heading signal for search engines and screen readers.
How to fixNest headings in order so the outline makes sense to screen readers and crawlers.
| H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|
| 4 | 12 | 0 | 0 | 0 |
How to fixDecide which phrase this page should rank for, then use it in the title, meta description, H1 and body text.
| Keyword | Uses | Title | Description | Headings |
|---|---|---|---|---|
| tráfego pago | 8 | – | – | – |
| estratégia digital | 4 | – | – | – |
| identidade visual | 3 | – | – | – |
| crédito | 17 | – | – | ✓ |
| gestão | 12 | – | – | ✓ |
| tráfego | 12 | – | – | ✓ |
| digital | 11 | – | – | ✓ |
| estratégia | 10 | – | – | ✓ |
https://site.layaneferreira.com.br/
https://site.layaneferreira.com.br/robots.txt
How to fixPublish a sitemap.xml listing the pages you want indexed, reference it from robots.txt and submit it in Google Search Console.
How to fixAdd schema.org markup as JSON-LD (Organization, Product, Article, FAQ…) to qualify for rich results and help search engines understand the page.
How to fixAdd a lang attribute to the <html> tag, like <html lang="en">. It helps search engines serve the page to the right audience and screen readers pronounce it correctly.
How quickly the page arrives and how heavy it is.
How to fixAim for under 600 ms. Cache rendered pages, use a CDN, and look for slow database queries or plugins.
How to fixKeep pages under 2 MB. Compress and resize images, and remove scripts the page doesn't need.
How to fixResize images to the size they display at, and serve WebP or AVIF. Both are often 30–50% smaller than JPEG.
| Image | Size | Type |
|---|---|---|
| photo1-cut.png | 1.5 MB | png |
| logo-quero-v2.png | 419 KB | png |
| logo-gruporeal-final.png | 238 KB | png |
| photo2.jpg | 307 KB | jpeg |
How to fixSend Cache-Control: max-age=31536000, immutable for versioned files, so repeat visitors load them from disk.
| File | Cache-Control |
|---|---|
| css2 | private, max-age=86400, stale-while-revalidate=604800 |
| vce701823e78c4301a35b7e07294d87301792088814092 | public, max-age=86400 |
| photo1-cut.png | no-store |
| logo-luzon.png | no-store |
| logo-quero-v2.png | no-store |
| logo-flash-v2.png | no-store |
| logo-botelho.png | no-store |
| logo-gruporeal-final.png | no-store |
| clientshot-asintech.jpg | no-store |
| clientshot-luzon.jpg | no-store |
| clientshot-quero.jpg | no-store |
| clientshot-flash.jpg | no-store |
| clientshot-prefeitura.jpg | no-store |
| photo2.jpg | no-store |
How to fixSet width and height on images so the browser reserves space and the layout doesn't jump (Cumulative Layout Shift).
How to fixAdd loading="lazy" to images below the first screen so they load only when needed.
How the page works on phones and for everyone using it.
width=device-width,initial-scale=1
How to fixAdd <link rel="icon" href="/favicon.svg"> (or a 48×48 PNG). Google shows it next to your result, and it helps people find your tab.
How to fixAdd <link rel="apple-touch-icon" href="/apple-touch-icon.png"> with a 180×180 PNG. iPhones use it for home screen shortcuts and iMessage shows it next to shared links.
How to fixOptional: a manifest.webmanifest with a name and 192×192 and 512×512 icons lets Android show your icon when people add the site to their home screen.
How to fixAdd <meta name="theme-color" content="#…"> in your brand color. Mobile browsers tint their toolbar with it and Discord uses it for link embeds.
HTTPS, certificates, headers and email authentication.
How to fixAdd a permanent (301) redirect from HTTP to HTTPS so there is one secure version of every page.
http://site.layaneferreira.com.br/
How to fixSend Strict-Transport-Security: max-age=31536000; includeSubDomains so browsers always use HTTPS.
How to fixAdd the missing headers at your server or CDN. They protect visitors from clickjacking, content sniffing and data leaks.
| Header | Sent |
|---|---|
| Content-Security-Policy | No |
| X-Content-Type-Options | Yes |
| X-Frame-Options | No |
| Referrer-Policy | No |
| Permissions-Policy | No |
How to fixPublish SPF and DMARC DNS records so nobody can send email pretending to be your domain, and so your own email lands in inboxes.
Broken links, link text and how the page links out.
How to fixLink to related pages. Internal links help visitors keep going and help search engines find and rank the rest of the site.
How the page looks when shared, and its social profiles.
How to fixUse a 1200×630 image (1.91:1) and an absolute https:// URL.
How to fixAdd <meta name="twitter:card" content="summary_large_image">. X reads the title and image from Open Graph if the twitter: ones are missing.
Whether AI assistants and answer engines can read and cite the page.
| Crawler | Company | Used for | Allowed |
|---|---|---|---|
| OAI-SearchBot | OpenAI | AI search and answers | Yes (default rules) |
| ChatGPT-User | OpenAI | AI search and answers | Yes (default rules) |
| Claude-SearchBot | Anthropic | AI search and answers | Yes (default rules) |
| Claude-User | Anthropic | AI search and answers | Yes (default rules) |
| PerplexityBot | Perplexity | AI search and answers | Yes (default rules) |
| Perplexity-User | Perplexity | AI search and answers | Yes (default rules) |
| GPTBot | OpenAI | Model training | Yes (default rules) |
| ClaudeBot | Anthropic | Model training | Yes (default rules) |
| Google-Extended | Model training | Yes (default rules) | |
| Applebot-Extended | Apple | Model training | Yes (default rules) |
| CCBot | Common Crawl | Model training | Yes (default rules) |
| meta-externalagent | Meta | Model training | Yes (default rules) |
| Bytespider | ByteDance | Model training | Yes (default rules) |
How to fixAdd Organization (or Person) JSON-LD with your name, logo, URL and sameAs links to your profiles. AI answers lean on clear entities.
How to fixWrap the main content in <main> (or <article>) and use <header>, <nav> and <footer>, so machines can tell content from chrome.
How to fixConsider adding /llms.txt: a short Markdown guide to your most important pages for AI tools. It is an emerging convention, not a ranking factor.
How to fixShow and mark up publish and update dates (datePublished, dateModified). Answer engines prefer content they can tell is current.